In the early 1960s, Bloom had been a member of the doo-wop group, The Imaginations, and sang lead on “Wait A Little Longer, Son.” Bloom received a big break in 1969 when he was awarded a contract to write and record a jingle for Pepsi, paving the way for his later success with “Montego Bay.” Bloom also played a role as a songwriter connected to the Kama Sutra/Buddah group of labels. He also co-wrote the song “Mony Mony” and with Jeff Barry he co-wrote “Sunshine” by The Archies, their fifth hit single in 1970.
Bloom worked as a sound engineer for musicians such as Louis Jordan and Shuggie Otis. Bloom often recorded demos of his songs at the recording studio of MAP City Records, owned by friends Peter Anders and Vincent Poncia Jr., with chief engineer Peter H. Rosen at the controls. Early solo projects included “Love Don’t Let Me Down” and “Count on Me.”
The recordings that followed his success with “Montego Bay” in 1970, “Heavy Makes You Happy”, which became a hit for the Staple Singers in 1971, “Where Are We Going” and The Bobby Bloom Album all used the same combination of pop, calypso, and rock.
Bloom suffered from depression towards the end of his life. Bloom died on February 28, 1974, at the age of 28. He apparently shot himself while cleaning his gun. Jeff Barry was surprised to find out afterwards that he was the sole beneficiary of Bloom’s life insurance policy.