This story from Sam Laird on Mashable caught my attention:
“Nighttime talkshow host Jimmy Kimmel is the latest mainstream performer who’s found it possible to make a mint without solely relying on traditional broadcasting and promotional channels.
His solution? YouTube.
Kimmel’s channel, called JimmyKimmelLive, features clips and recaps — typically running under five minutes each — from every episode of the comedian’s popular late-night talkshow. Kimmel’s channel has more than 300,000 subscribers and many of the videos have acquired millions of views on top of his substantial broadcast television audience on ABC.”