1965, The Who play the Cheltenham Festival in Gloucestersire, England, along with The Yardbirds, Shades of Blue and The Hellions. It is one of the oldest music festivals in Britain, held annually in Cheltenham in June/July since 1945. 1966, Jack Bruce, Ginger Baker and Eric Clapton formed the group Cream. The band is widely regarded as being the world's first successful … [Read more...] about Today in Rock History – July 16