Not only did the New York Giants beat the favored New England Patriots, two aspiring
filmmakers bested some of Madison Avenue‘s top creative minds. Each took a first-place finish in USA TODAY’s ratings of the ads — one in the traditional electronic tracking of a consumer focus group’s reactions during the game and the other in this year’s first-ever social-media voting over two days for the winner of the USA TODAY/Facebook Super Bowl Ad Meter.
Read the full story and see video in the USA Today today