Aspiring Filmmakers Top Ad Pros to Win Super Prize

Not only did the New York Giants beat the favored New England Patriots, two aspiring
filmmakers bested some of Madison Avenue‘s top creative minds. Each took a first-place finish in USA TODAY’s ratings of the ads — one in the traditional electronic tracking of a consumer focus group’s reactions during the game and the other in this year’s first-ever social-media voting over two days for the winner of the USA TODAY/Facebook Super Bowl Ad Meter.

Read the full story and see video in the USA Today today